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The model is set up to provide a “basic” estimate of the value of sport using data for each local authority drawn from national employment surveys, the Active People Survey and data from the national study.
What it is
► The model brings together a range of elements that contribute to the “value of sport”. It presents this as the number of jobs that are sports-related and the value of wages and profits that these jobs create (the Gross Value Added).
► It provides a base that highlights the importance of sport and the role it plays in local economies, but it will usually need further work to produce more accurate local results.
► It presents the number of jobs and GVA supported in businesses that make sports goods or provide sports services (for example, making equipment that is sold around the world, the fitness instructors and reception staff in gyms). It also includes the proportion of gambling and broadcasting jobs that can be attributed to sports.
► The wider effects include a value associated with the benefits to health (described later), the notional value (wages) of volunteers supporting sportsand a value for all the expenditure made outside sports venues by spectators and participants in matches and events.
► The figures are indicative estimates based on a combination of local employment data and in some cases allocating results of the overall English value of sport study to local areas on the basis of, for example, the number of active people in the area.
► Each of the elements is estimated in a different way, which makes it important to read the descriptions. However, many of the estimates are based on local data that presents employment under a number of different headings. For example, employment in sports services is based on the employment in businesses and organisations where their main activity is operating sports or fitness facilities or running sport clubs. Therefore not all the staff will be directly sports-related (admin, accountants, etc.), and equally some income and employment may not be sports related (sports centres hosting weddings, cat shows, conferences etc.). Hence, without a local audit, these should be considered indicative estimates.
► The figures presented are for one year but the data in the model can be updated.
► Employment estimates are simply the total number of jobs. It is not possible to disaggregate this into full and part-time posts.
What it isn’t
► It is not about the amount of money that people spend on sport – it is primarily about the “outputs” of sports businesses based in the area, for example, jobs in a factory making sports equipment can be supported by consumers from anywhere in the world. The jobs in gyms or fitness centres can also be supported by non-sports spending - for example from renting out facilities for social functions – but are counted as being related to sports.
► It is not a substitute for more detailed local work (although it does provide a good structure for identifying the areas that users might be interested in).
► It does not take account of the knock-on or “multiplier” effects of sports activity, for example the use of local supply chains, or the knock-on effects resulting from staff spending wages in the local economy– this would need local data on the links between businesses (although we describe this further later in the Guidance).
► The wider impacts cannot be added to the jobs and GVA estimates – while they are also presented as £s, they are not the same as GVA.
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