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Gloucester Beat The Street 2019 resulted in 9% decrease in inactivity

Introduction

Beat the Street is an inclusive, fun and motivating initiative that connects people with their local environment and encourages individuals to walk, cycle or scoot with family or friends to  collect points. Beat the Street Gloucester aims to increase physical activity amongst children and adults.

Methodology

Between June and August 2019 Beat the Street was delivered across Gloucester City Residents were encouraged to register their smartcard online During registration, participants completed a questionnaire which included a range of demographic questions and a physical activity questionnaire Smartcards swiped on Beat Boxes during the game also register data of
the player.

Follow up surveys took place at the end and six months after the game Beat the Street Gloucester

“It encouraged me to buy a bike, and get out and about It gave me a goal, and a challenge It gave me an opportunity to meet new people and build on existing friendships I fell in love with cycling again It put a smile on my face and joy in my heart It put colour back into my life and stopped the anxiety from preventing me enjoying life again I really hope BTS runs again next  year, for me the prize was the activity itself My reward was the simply enjoying the moment Female, aged 40-49"

Who took part

In total, 10,181 people took part in Beat the Street Gloucester (8% of the population). 3,748 players registered online and 412 people completed a post game follow up survey Of those who registered 58% were female, 48% were aged 11% and under and 11% had a long term health condition.

Findings

• There was a 9% decrease in the proportion of adults reporting less than 30 minutes of activity per week
• There was a 3% increase in the proportion of adults reporting 150 minutes of activity per week
• There was a 26% decrease in the proportion of children undertaking less than an average of 30 minutes of activity per day
• There was a 22% increase in the proportion of children undertaking an average 60 minutes of activity per day
• Beat the Street motivated people to be more active
• People felt more connected to other people or their local environment

“Beat the Street took me to places I have never been to even after living here for over 60 years! It’s great meeting and chatting to strangers” Male, aged 60 69

 

Beat the Street Gloucester Overview.pdf

BtS Gloucester Report 2019.pdf

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