Source: Gov.uk 07.07.21
Plans for a new pilot to help people exercise more and eat better have been laid out, as the government looks for a partner to help run the scheme. As part of the government’s healthy weight strategy, the new scheme will explore the best ways to incentivise adults to make healthier choices.
Obesity related illnesses cost the NHS £6 billion a year and the scale of the challenge has been highlighted by COVID-19 disproportionately affecting people who are overweight. With almost two-thirds of adults in England living with excess weight or obesity the programme will focus on incentives and rewards for healthy behaviours, including increasing physical activity and eating better to support people to live healthier lives.
The successful supplier will partner with a range of organisations who can provide incentives which may include vouchers, merchandise, discounts, and gift cards to reward people for making healthy choices