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Source: https://docs.google.com/spreadsheets/d/1P3UTAJvvautP7kwiiwS3DgkiByKS5RfumsvBy6Yv0Vc/edit#gid=0
March 2020
| Title | Author(s) | Links |
| Behavioural psychology | ||
| Thinking, Fast and Slow | Daniel Kahneman (2011) | |
| Predictably Irrational | Dan Ariely (2008) | |
| Righteous Mind – Why People Are Divided | Jonathan Haidt (2013) | |
| Nudge: Improving Decisions About Health, Wealth and Happiness | Richard H Thaler, Cass R Sunstein (2009) | |
| Applied behavioural psychology for comms practitioners | ||
| Don't Think Of An Elephant: Know Your Values And Frame The Debate | George Lakoff (2004, 2014) | |
| Pre-suasion: A Revolutionary Way to Influence and Persuade | Robert Cialdini (2016) | |
| The Choice Factory: 25 Behavioural Biases That Influence What We Buy | Richard Shotton (2018) | |
| Made to Stick: Why some ideas take hold and others come unstuck | Chip and Dan Heath (2008) | |
| What Makes People Tick: The Three Hidden Worlds of Settlers, Prospectors and Pioneers | Chris Rose (2011) | |
| Don't Even Think About It: Why Our Brains Are Wired To Ignore Climate Change | George Marshall (2014) | |
| Strategy fundamentals | ||
| Exploring Strategy: Texts and Cases |
Johnson, Whittington, Regnér, Scholes, Angwin (2017)
|
|
| The Art of War | Sun Tzu | |
| Systems thinking | ||
| Thinking In Systems: A Primer | Diana Wright, Donella H. Meadows (2009) | |
| Using story to change systems | Ella Saltmarshe (2018) | https://ssir.org/articles/entry/using_story_to_change_systems"}" data-sheets-hyperlink="https://ssir.org/articles/entry/using_story_to_change_systems"> |
| I am a systems thinker (printable poster) | The Social Change Agency | https://thesocialchangeagency.org/wp-content/uploads/2016/12/Systems-thinker-full.jpg"}" data-sheets-hyperlink="https://thesocialchangeagency.org/wp-content/uploads/2016/12/Systems-thinker-full.jpg"> |
| Theories of change | ||
|
The Community Builder’s Approach to Theory of Change: A Practical Guide to Theory Development
|
http://www.aspeninstitute.org/sites/default/files/content/docs/roundtable%20on%20community%20change/rcccommbuildersapproach.pdf"}" data-sheets-hyperlink="http://www.aspeninstitute.org/sites/default/files/content/docs/roundtable%20on%20community%20change/rcccommbuildersapproach.pdf"> | |
| Centre for Theory of Change website | https://www.theoryofchange.org"}" data-sheets-hyperlink="https://www.theoryofchange.org/">https://www.theoryofchange.org | |
| Theory U: Learning from the Future as It Emerges | Otto Scharmer (2009) | |
| Campaign strategy, planning, implementation and tactics | ||
| More Than Words: How communicating our shared values and forging mutual connections can bring hope for a new tomorrow | Alice Sachrajda and Lena Baumgartner (2019) | https://www.ariadne-network.eu/wp-content/uploads/2015/03/More-Than-Words.pdf"}" data-sheets-hyperlink="https://www.ariadne-network.eu/wp-content/uploads/2015/03/More-Than-Words.pdf"> |
| Voices from the Field III: Lessons and Challenges from Two Decades of Community Change Efforts | Anne C. Kubisch, Patrick Auspos, Prudence Brown and Tom Dewar (2010) | http://www.aspeninstitute.org/publications/voices-field-iii-lessons-challenges-two-decades-community-change-efforts"}" data-sheets-hyperlink="http://www.aspeninstitute.org/publications/voices-field-iii-lessons-challenges-two-decades-community-change-efforts"> |
| Common Cause Communication: A Toolkit for Charities | Tom Crompton, Netta Weinstein (2015) | https://valuesandframes.org/resources/CCF_communications_toolkit.pdf"}" data-sheets-hyperlink="https://valuesandframes.org/resources/CCF_communications_toolkit.pdf"> |
| How To Win Campaigns | Chris Rose (2010) | |
| How To Resist: Turn Protest To Power | Matthew Bolton (2017) | |
| The Victory Lab: The Secret Science of Winning Campaigns | Sacha Issenberg (2012) | |
| 198 Methods of Nonviolent Action | Gene Sharp (Albert Einstein Foundation) | https://www.aeinstein.org/nonviolentaction/198-methods-of-nonviolent-action/"}" data-sheets-hyperlink="https://www.aeinstein.org/nonviolentaction/198-methods-of-nonviolent-action/"> |
| Lost Voices: Digital campaigning and the voices of lived experience | The Social Change Agency | https://thesocialchangeagency.org/wp-content/uploads/2018/03/full-lost-voices-report.pdf"}" data-sheets-hyperlink="https://thesocialchangeagency.org/wp-content/uploads/2018/03/full-lost-voices-report.pdf"> |
| The Revolution That Wasn’t: How Digital Activism Favors Conservatives | Jen Schradie (2019) | |
| All-in-one marketing communications textbooks (strategy & tactics) | ||
| Exploring Public Relations | Ralph Tench and Liz Yeomans (2017) | |
| Marketing | Paul Baines, Chris Fill (2014) | |
| The PRCA reading list | PRCA | http://www.communicatemagazine.com/moves-and-mandates/mandates/2019/prca-publishes-revised-recommended-reading-list/"}" data-sheets-hyperlink="http://www.communicatemagazine.com/moves-and-mandates/mandates/2019/prca-publishes-revised-recommended-reading-list/"> |
| Subject-specific framing guides for progressive campaigners | ||
| Framing the Economy | NEON, Frameworks, PIRC, NEF | https://neweconomics.org/uploads/files/Framing-the-Economy-NEON-NEF-FrameWorks-PIRC.pdf"}" data-sheets-hyperlink="https://neweconomics.org/uploads/files/Framing-the-Economy-NEON-NEF-FrameWorks-PIRC.pdf"> |
| The Narrative Project (for framing international development) | Various |
narrativeproject.org and
https://www.bond.org.uk/resources/the-narrative-project-user-guide |
| Finding a Better Frame: How to Create More Effective Messages on Homelessness in the United Kingdom | Frameworks & Crisis (2017) | https://www.crisis.org.uk/media/237700/finding_a_better_frame_2017.pdf"}" data-sheets-hyperlink="https://www.crisis.org.uk/media/237700/finding_a_better_frame_2017.pdf"> |
| A Practical Guide for Communicating Global Justice and Solidarity | Framing Matters and Health Poverty Action | https://www.healthpovertyaction.org/news-events/new-resource-a-practical-guide-for-communicating-global-justice-and-solidarity/"}" data-sheets-hyperlink="https://www.healthpovertyaction.org/news-events/new-resource-a-practical-guide-for-communicating-global-justice-and-solidarity/"> |
| Framing Nature | Common Cause, PIRC | https://valuesandframes.org/resources/CCF_report_common_cause_for_nature_practitioners_guide.pdf"}" data-sheets-hyperlink="https://valuesandframes.org/resources/CCF_report_common_cause_for_nature_practitioners_guide.pdf"> |
| Framing toolkit: talking about poverty | Joseph Rowntree Foundation | https://www.jrf.org.uk/report/framing-toolkit-talking-about-poverty"}" data-sheets-hyperlink="https://www.jrf.org.uk/report/framing-toolkit-talking-about-poverty"> |
| Message testing and audience research guides | ||
| Testing communications guide | PIRC | https://publicinterest.org.uk/project/testing-guide/"}" data-sheets-hyperlink="https://publicinterest.org.uk/project/testing-guide/"> |
| A guide to message framing and testing (crowd-sourced in the charity sector) | Jean O'Brien et al | https://docs.google.com/document/d/1aLhlRX_e46Ohtf1qp7gYCRzEdSJFYVR5KJB_AHcpVGM/edit"}" data-sheets-hyperlink="https://docs.google.com/document/d/1aLhlRX_e46Ohtf1qp7gYCRzEdSJFYVR5KJB_AHcpVGM/edit"> |
| Implementation, actions, routines and best practise | ||
| Community organising and mobilising | ||
| From Dictatorship to Democracy: A Conceptual Framework for Liberation (4th Edition) | Gene Sharp (2010) | |
| How Organizations Develop Activists: Civic Associations And Leadership In The 21St Century | Hahrie Han (2014) | |
| Rules for Radicals: A Practical Primer for Realistic Radicals | Saul Alinsky (1989) | |
| Rules for Revolutionaries: How Big Organizing Can Change Everything | Becky Bond (2016) | |
| Media Writing | ||
| English for Journalists | Wynford Hicks (2013) | |
| Crisis communications | ||
| Spin Sucks: Communication and Reputation Management in the Digital Age | Gini Dietrich (2014) | |
| Digital content governance and web user experience (owned media) | ||
| The Content Strategy Toolkit: Methods, Guidelines, and Templates for Getting Content Right (Voices That Matter) | Megan Casey (2015) | |
| Content Design | Sarah Richards (2017) | |
| Don't Make Me Think, Revisited: A Common Sense Approach to Web Usability | Steve Krug (2013) | |
| Digital fundraising | ||
| The Complete Guide To Digital Fundraising | Matt Haworth (Reason Digital) | |
| Get Raising! Increasing Fundraising Skills on Trustee Boards | The Social Change Agency | https://thesocialchangeagency.org/wp-content/uploads/2016/12/get-raising.pdf"}" data-sheets-hyperlink="https://thesocialchangeagency.org/wp-content/uploads/2016/12/get-raising.pdf"> |
| Evaluation and reflection | ||
| Better Evaluation | betterevaluation.org | |
| Public relations research, planning and measurement toolkit | CIPR | https://www.cipr.co.uk/sites/default/files/Measurement%20March%202011.pdf"}" data-sheets-hyperlink="https://www.cipr.co.uk/sites/default/files/Measurement%20March%202011.pdf"> |
| AMEC evaluation framework | AMEC | https://amecorg.com/amecframework/"}" data-sheets-hyperlink="https://amecorg.com/amecframework/"> |
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