Womens Sport Trust May 2023
UNPRECEDENTED AUDIENCES WATCH WOMEN’S SPORT AS MAJOR PROPERTIES BREAK TV VIEWING FIGURE RECORDS AT START OF 2023 - Womens Sport Trust
The Women’s Sport Trust has revealed that the first four months of 2023 brought record TV viewership for women’s sport in the UK.
20.6 million people, according to data from Futures Sport & Entertainment, watched 3 minutes or more of women’s sport coverage from 1st January to 30th April, in comparison to 18.9 million in 2022. This includes 34% who didn’t watch any women’s sport in 2022.
The increase was driven by record-breaking audience figures in the UK for a range of premium women’s sports properties including the Barclays Women’s Super League, the TikTok Women’s Six Nations and the ICC T20 World Cup.
Tammy Parlour, WST Chief Executive said, “The unstoppable rise of women’s sport is again illustrated by these record-breaking figures. It is hugely encouraging to see that a number of sports, including football, rugby union and cricket, are attracting record audiences in the first four months of 2023.”