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Source: Sport England 25.10.21
https://www.sportengland.org/news/we-are-undefeatable-partners-loose-women
The We Are Undefeatable campaign, aimed at helping those with long-term health conditions to get active, is back on our screens as part of a new partnership with Loose Women.
An advert featuring familiar faces from the campaign’s previous stories began a four-week run on television, on demand services and social media on Friday.
And the campaign, which is a collaboration between 16 leading health and social care charities that is funded by the National Lottery, will have more time in the spotlight as it begins the two-week tie-in with ITV’s daytime show Loose Women.
With the aim of reaching a larger proportion of the campaign’s target audience, the partnership will see an ad featuring panellists from the show Kaye Adams, Nadia Sawalha, Gloria Hunniford and Brenda Edwards – who all have experience of either living with a long-term health condition or caring for someone who does.
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