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Special Olympics GB announces new four-year strategy

Source: Activity Alliance 9 June 21



Special Olympics GB is delighted to reveal its new four-year strategy. Called Inclusion in Action, the new strategy firmly places athletes at the heart of Special Olympics GB, with a clear vision to drive sustainability and growth across every aspect of the organisation. While increasing advocacy and influence externally to help more of the 1.5 million people living with an intellectual disability in Great Britain today.

Following extensive consultation over the last nine months with a wide range of registered members, athletes, trustees, corporate partners, key stakeholders, and with the help of international sports marketing agency and strategic partner to Special Olympics GB, Two Circles, our new strategy focuses on four main objectives which provide a clear and achievable roadmap for our organisation moving forward.

Strategic objectives are:

·        Develop an effective delivery environment

·        Grow participation to record Great Britain levels

·        Tell more athlete stories

·        Generate sustainable and diverse fund-raising.

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