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Women’s Sporting Journeys: How to keep women engaged in sport throughout their lives report.

Source: Sports Marketing Surveys

SMS_WOMENS_JOURNEY_REPORT_NOV_2021-compressed.pdf

This report looks at how women’s experiences of different sports change through their life stages and identifies opportunities for the sector to help more women enjoy a longer and more connected sporting journey. We hope the insights in the report will help to change the narrative in women’s sport from “I wish I had returned sooner” to “I returned as soon as I was ready!” 

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